PTX Newsletter – 2023 – Q4 Updates

Program  |  Brunswick (Mercury, Lund, Sea Ray, Boston Whaler)

After years and years of prospecting Powertex is overly thrilled to announce our partnership with the Brunswick team! Under the Brunswick umbrella there are a plethora of brands and today we have the opportunity to work directly with Mercury Marine, Mercury Racing, Lund, Sea Ray and Boston Whaler. Both consumers and dealers are extremely loyal to these brands giving Powertex a leverage to optimize campaigns in both the consumer and dealer network. It has been a few years since Powertex has worked within the marine industry, but we are cleaning the dust off our old techniques while bringing a new light and team members to excel and grow these brands through branded merchandise.

We launched all the programs mid-November just in time for holiday seasons. Boat show season is now and upon us so there is no stopping the team from keeping all hands-on deck and showcasing what Powertex does best! We have a total of four online stores, shelves are stocked in distribution with a large variety of product, anything from dock-lines to t-shirts! The product offering will continue to evolve as the programs grow and excited to launch new collections this fall.

Powertex not only has utilized the sales team, but marketing has been able to come front of mind for the Brunswick team as they are obsessed with understanding analytics and to learn from what we did yesterday to improve tomorrow. Also, the creative team spent tireless hours on all these collections and totally knocked it out of the park! Thank you to all of individual departments at Powertex, without you we never could have launched all four of these stores so quickly and seamlessly!

Account Team Anna Baker & Rachel Stegge

Launch Date November 16, 2023