Yamaha Motor Corporation, U.S.A.

Founded in 1955 Yamaha first met the world with the launch of their motorcycle division. An instant success, Yamaha made a name for itself within the racing circuit. In the 1976 Yamaha launched its multi-cylinder four stoke engine, and again became an innovator in dirt-bike technology. Over the years that same drive passion has push them to become a leader in ATVs, golf carts, personal watercraft, boats, snowmobiles and side x sides.

PROJECT OVERVIEW

Develop and launch multiple lines to support the multiple channels within Yamaha Motors.

Mobile

CHALLENGE

Create a unique and individualized line-up of products for each segment within the Yamaha Motor Corporation. Support and fulfill orders and inventory to an existing storefront. Grow and develop dealer and retail program revenues through multi-level marketing sales funnels.

Mobile

SOLUTION

To better target each specific audience within Yamaha, we broke their user base down to 10 specific groups. These smaller segments allowed us to finely tune our options within each collection. Our information services team built a custom API to integrate with their already operational e-commerce solution to our custom built inventory and order entry systems. Lastly our marketing and sales teams have driven growth through a combination of corporate buying programs, dealer CRM, retail social media campaigns and offline catalogs, live events and support.

Mobile

Catalog Marketing

In an digital world, catalogs are still carry weight! Yamaha's annual product catalog is no exception. The staple of the dealer network it provided us with an opening for your marketing and sales team to drive revenues. Our team of photographers and designers provided imagery and content to maximize product engagment.

Visit Store
Mobile

Buying Programs

At the heart of a successful dealer program is the yearly corporate buying event. Featuring multiple tiers and price levels, we've developed solutions that work for all size dealers. Individual planograms were created to maximize in-store product merchandising.

HAVE A PROJECT IN MIND?

We'd love to hear it!

5651 Hwy 93. Eau Claire, WI 54701
1-800-588-7111 | customerservice@powertexgroup.com