Ranger Boats Apparel

Full range of custom built online and offline solutions to support their retail sales and dealer networks.

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PROJECT OVERVIEW

Celebrating over 50 years in the boating industry, Ranger Boat's is a true American orginal. Founded in 1968 Ranger Boats has continued to be an inovator in their industry. Today they remain 100% committed to building the highest-quality, strongest-performing boats on the water.

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CHALLENGE

Meeting the high-quality standards of Ranger Boats and translating that into an online store of licensed apparel & goods capable of supporting retail and dealer product sales while finding new growth within exsisting markets.

SOLUTION

We have found continual growth through a combination of custom garmets and designs, e-commerce store upgrades, social media and email campaigns, specialty buy programs, and offline live events and support. All of this contributes to create an overall deep brand connection, that entices users deeper into the site, exploring more products and finally drive an increase in sales year over year.

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Operation Troop Salute

As perk to new Ranger Boat owners who have proudly served our country, Ranger Boats offers an added discount. We add additional value to this unique program through exclusive custom garments, orders and fullfillment.

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50th Anniversary

A major event in Ranger history requires a special line of apparel to mark the occassion. Based on Ranger's "50 Years" logo we developed a limited run line of hats, apparel & accessories perfect for celebration!

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Live Event Support

An integral part of a successful boating program is the popularity of the fishing and live events that surround it. From retail sales at the Bass Master Classic to buying programs at the annual dealer meeting and everything in between we provide the live event support Ranger needs.

HAVE A PROJECT IN MIND?

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5651 State Road 93, Eau Claire, WI 54701
1-800-588-7111 | customerservice@powertexgroup.com