GOING ANALOG IN A DIGITAL WORLD
Zach Lien | Vice President of Client Services | Craftsmanship + Emotion + Purpose
As a child of the late 80s/early 90s, I grew up with records spinning in the house and never thought much of it. Especially once CDs started popping and you could get 10 CDs for 1 cent through Columbia House. What a deal, right!
Fast forward to 2010 and I found myself with an itch for the nostalgic experience of vinyl and decided to dip my toes in for all the reasons many people do. The experience of holding a physical piece of media in your hand, detailed artwork, liner notes, and not to mention the tedious, but satisfying, process of playing a record. The tactile nature of records allows for an additional sensory experience that combines both the visual and audio art in a way that makes you fully immersed in the music.
Running merchandise programs has many similarities. Developing branded merchandise that engages and excites customers allows us to create an experience much like that of a record. When each product we create reaches the customer’s hands they see the quality, craftsmanship, and attention to detail that makes them feel fully immersed in their favorite brand.
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