A responsive webstore built to support new apparel lines built for both retail and dealer customers.
Providing unmatched quality and value since 1978 Tracker boats is America’s best-selling fish-ready bass boat brand. Since its inception Tracker Marine Group has made over 750,000 boat sales.
Apply the spirit of the Bass Pro Shops formula to a new online store while driving a continued increase in both retail and dealer product sales.
We used a combination of UX, stunning lifestyle photography assets and intelligently crafted copy to create a deep brand connection thus enticing users to drive deeper into the site, explore more products and finally drive an increase in sales.
We used a mix of product and lifestyle imagery blended with the right mix of technology. All stores are responsive and built mobile first to ensure a consistent user experience across all mediums.
Our team of designers work hand-in-hand with Tracker Boats to infuse one-of-a-kind designs to bring the stores to life.
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