Tracker Boats Apparel

A responsive webstore built to support new apparel lines built for both retail and dealer customers.

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PROJECT OVERVIEW

Providing unmatched quality and value since 1978 Tracker boats is America’s best-selling fish-ready bass boat brand. Since its inception Tracker Marine Group has made over 750,000 boat sales.

Mobile

CHALLENGE

Apply the spirit of the Bass Pro Shops formula to a new online store while driving a continued increase in both retail and dealer product sales.

SOLUTION

We used a combination of UX, stunning lifestyle photography assets and intelligently crafted copy to create a deep brand connection thus enticing users to drive deeper into the site, explore more products and finally drive an increase in sales.

Mobile

Engaging User Experience

We used a mix of product and lifestyle imagery blended with the right mix of technology. All stores are responsive and built mobile first to ensure a consistent user experience across all mediums.

Mobile

Updated Product Line

Our team of designers work hand-in-hand with Tracker Boats to infuse one-of-a-kind designs to bring the stores to life.

Lifestyle
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Address

1-800-588-7111
5651 State Hwy 93
Eau Claire, WI 54701
United States